I’ve been an entrepreneur for almost 10 years now.
Not too long ago (think weeks ago), I was feeling a little bit…bogged down by life. Between the never ending headaches that arise from being a military family, to the difficult news that our oldest son has severe ADHD & childhood anxiety, to just adulting in general…I was worn out. I had this idea that maybe I should start doing something new. That if I “got out” and did something different with my life, that things wouldn’t be so hard. I signed up to take a real estate class.
Now, I have worked in sales for years, in one way or another. I worked the cash register at my grandmothers Bait & Tackle store when I turned 14. I waited tables and pushed desserts to customers for years upon years. I even did network marketing for a bit (it doesn’t work…), but writing and creating has always, always been where my heart was.
In 2011 when I decided to dive head first into being a business owner, I was terrified. Let me emphasize that a bit more…abso-freakin-lutely TERRIFIED. I had never dreamed of owning a business. Never dreamed that my income would be solely based on what I did or did not do. The pressure to perform and succeed was enormous. I was fortunate enough in the almost three years that I ran my business to have had the chance to work with hundreds upon hundreds of new businesses and bloggers to get their sites up and running both beautifully and smoothly.
When I decided to take a real estate class, I spent my days listening to our teacher talk about property taxes and plot lines and (for the most part) enjoyed it. Until my friend Rachel let me know that she needed a website for her new massage therapy site. Not only did she need a site, but she needed a full brand. At that point, Real Estate class became a sketching zone for her new brand. My class handouts were covered with logo designs and site layouts. While the rest of the class was calculating market value, I was drawing logos and sketching out brand development plans.
At that point I knew. My heart and my head weren’t in doing anything other than designing.
On somewhat of a whim and after much prayer and many discussions with my husband during the remainder of that class, I decided that real estate wasn’t for me. This field of work, this entrepreneurial spirit engrained in me, this job that I love so much…is where my heart was. Sweet Southern Media was born.
I know what it’s like to start from the ground up.
I had a business five years ago. A somewhat successful one. I had a client base and a “reach” and a lot of loyal supporters. It took everything I had during that time to grow those numbers and build that up. I know what it’s like to start out knowing nothing, making a lot of mistakes and hoping beyond hope that you can get it right.
I get it. Believe me.
I started designing initially on a SONY Vaio computer using GIMP and playing with fonts in Microsoft Word. Photoshop Elements was a splurge for me at the time and the idea of ever using anything other than a PC was unfathomable. I started my business with nothing. I had no credit to my name (in terms of business) and the only real recognition that I had was through a very small group of people who knew me from my personal blog. I think that I wholeheartedly believed that I would fail.
I had no budget. No money to start this business. No money to buy the programs or the equipment to get it off the ground. Just a really BIG idea and a whole lot of determination.
I don’t want pricing to be the hindrance of your big idea.
When I initially started blogging, every designer that I talked to quoted me WAY beyond what my budget allowed for. About 99% of them didn’t offer any kind of payment options either so somewhat lessen the blow of the price. It was disheartening and quite frankly, there were many times that I wanted to just throw in the towel. We all know that online success is very much credited to your online appearance. You shouldn’t have to sacrifice your dream and your ambitions because of price.
I’ve spent the last few weeks (since I opened up shop again) reevaluating my pricing structure. While I would love to be able to charge (and earn) upward of $5,000 per design package that I offer, that’s just not feasible for the audience that I’m working to reach. The new businesses that have start up budgets that allow for that kind of immediate funding to put toward brand development are few and far between. My heart lies with you…the moms trying to make something happen for their family; the creatives who have the same kind of big dreams that I have; for the small businesses who dream of selling and marketing the products that they pour their hearts into to a larger audience.
YOU are my target group.
YOU are my clientele.
YOU are the ones who my heart speaks to.
I’ve developed a new pricing structure to better suit the small business start ups. Everything from WordPress theme customization (because with the right customization techniques a theme can make your site look BRAND NEW) and basic logo development to those larger, full-on branding packages.
You shouldn’t have to sacrifice quality because of a budget. You deserve quality, professionalism, one-of-a-kind designs that are as unique as you are. It’s my hope that I can be the one to help you get there.
At Sweet Southern Media, my heart is in offering Luxury Designs on a Small Business Budget.
My goal is to create a space where you can explore that big idea, build your own client base and move forward with a community of entrepreneurs like yourself looking to make a living for their family doing what they love. I’m embracing community, ditching competition, and moving forward with a positive energy surrounding myself and my clients in hopes of bringing a whole new element to the small business community.
Like it? Share it!